For delivery-robot fleets
Built first for
delivery robots.
For Starship, Serve, Coco, Cartken, Avride-class networks expanding into retail, parcel, and last-mile partnerships. Robot fleet ops, AI panel-creative editor, and route-tied impression reporting — the same product that runs the original delivery-robot ad business.
Built for the form factor
Three things adapter-tools get wrong
Pain 01
Robot ops, panel hardware, and route data live in one tool — and the ad business lives in another.
With Surface
One console for the whole stack. Provision robots, manage panels, and run the ad product without context-switching.
Pain 02
Brand partners want to see what their creative will look like on the actual robot, not a stock render.
With Surface
AI creative editor with accurate panel templates per robot model. Photo-real previews on the real form factor.
Pain 03
Retail and parcel partners (Walmart, UPS, Amazon) want impression data — and they want it audited.
With Surface
Route-tied impression reporting per campaign. Time-of-day, neighborhood, and dwell time. Exportable, defensible.
What you get
Three pillars, robot-first
Robot fleet operations
Provisioning, telemetry, panel state, and route assignment for sidewalk and last-mile robots. Built around the form factor, not adapted to it.
Panel-creative editor
Per-model panel templates and an AI creative editor that respects small-format constraints. Ship campaign updates fleet-wide in one move.
Route-tied impressions
Per-campaign impressions tied to route, neighborhood, and dwell time. The numbers retail and parcel partners ask for — without a custom data pipeline.
The workflow
From provisioning to partner reports
01
Provision the fleet
Onboard robots by model, hardware revision, and territory. Surface tracks panel state, telemetry, and route assignment from a single console.
02
Design on the panel
Build campaign creative directly on accurate panel templates. AI tooling, brand guardrails, version history.
03
Approve with the partner
Route review and approval through the platform. Retail and parcel partners see exactly what will land on the robot.
04
Ship fleet-wide
Push updates to one robot, a territory, or the whole network. Updates land without a maintenance window.
05
Report on routes
Per-campaign impressions tied to route, neighborhood, and dwell time. Exportable on the partner’s schedule.
Working principle
Robots aren’t small cars. The fleet ops are different, the panels are different, the impression model is different. Surface was built first for delivery robots — and the same product runs for retail, parcel, and last-mile partners now.
From the Surface team
Run the fleet
in Surface.
Walk through provisioning, panel creative, and route-tied reporting in one demo.
Adjacent fits
Other ad-bearing fleet networks
Solution
Rideshare topper networks
For Firefly, Adomni, T-Mobile MOVE, Octopus, Halo Cars-style networks running rooftop screens at scale.
Explore
Solution
Mobile DOOH operators
For Wrapify, Carvertise, Movia, Nickelytics-style operators running static and digital DOOH on driver-owned vehicles.
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Use case
Delivery van wraps
Last-mile in vehicle form. Panel layouts, route-tied impressions, and the workflow when delivery happens above sidewalk speed.
Explore